Employee
Statistics: Web Addiction On The Rise
By Gretchen Hyman
.
Forget those after work cocktails that gradually
become more of a necessity than a social
pleasure. Forget that extra half pack of
cigarettes that gets smoked during the day
to alleviate stress from an overdue report
or a hotheaded boss. America's favorite
pastime for the 21st century, Web surfing,
is now being pinpointed as the one of the
most highly addictive activities to scourge
the modern workplace.
According to research conducted
by employee management firm Websense Inc.,
25 percent of employees feel addicted to
the Internet, while only a meager 8 percent
of those polled claim no knowledge of workplace
Web addiction.
Making a case for employee
Internet management (EIM) software solutions,
industry experts say Internet addiction
can be a productivity blind spot for many
employers and human resource professionals
who fail to recognize the signs and the
consequential drop in productivity levels,
not to mention the drain on corporate bandwidth.
"Studies have shown
that from 25 to 50 percent of cyber addiction
is occurring at the workplace," said
Dr. Marlene Maheu, an Internet addiction
expert and CEO of Pioneer Development Resources,
Inc. "That means employees are getting
paid to participate in activities that are
not work-related."
The survey, which was conducted
by Harris Interactive across a swath of
305 employees, determined that the average
worker spends more than one entire workday
each week surfing Web sites that are not
work-related.
Among those polled, 67
percent confessed to visiting Web sites
for personal reasons. Compulsive workplace
shoppers claimed 24 percent of those polled.
News junkies came in second at 23 percent,
pornography hounds at 18 percent, gambling
at 8 percent, and auctions at 6 percent.
"The survey shows
there is a huge gap between what employees
are doing on the Internet and what employers
know," said Harold Kester, chief technology
officer for Websense. "Left unchecked,
free and open Internet use can lead to severe
productivity and legal liability issues
for organizations."
Separately released statistics
state that 70 percent of Internet pornography
traffic occurs during the 9-5 workday. Research
from IDC claims that 30-40 percent of all
Internet surfing is non-work related, and
Nielsen/NetRatings states that 60 percent
of online purchases are made during business
work hours.
But while many corporations
are making an effort to block such activity,
they are not covering their bases entirely,
says Websense, and employees learn to snake
their way around the Web despite these efforts.
For example, says Websense,
while 78 percent of employers block employee
access to pornography, only 47 percent block
access to gambling sites, 20 percent block
shopping and auction sites, and 4 percent
block news sites.
Typically, the software
product is installed on the server and integrates
with the firewall, cache engine, or proxy
server, and via a database or URLs, monitors
and controls Web site access.
Another hidden danger for
companies, says Websense, is the risk of
malicious mobile code (MCC) from un-monitored
Web access. Corporate networks can be inadvertently
exposed to worms, viruses, and other malicious
code while employees are seeking out mindless
online entertainment.
According to Websense data,
48.6 percent of MMC is embedded on Web sites
that many companies would normally allow
employees to access freely.
"Web-borne MMC is
a growing threat to corporate America because
it infects more than just hacking, pornography,
and gambling Web sites," said Dan Hubbard,
a security expert at Websense. "For
example, employees browsing travel or sports
sites can instantly infect their company's
network without even knowing it. It's critical
for businesses to stop this type of code
at the source, rather than react once it
enters the Internet gateway."
Additionally, Websense
warns companies of potential liability and
network congestion issues when it comes
to workplace gambling. Many gambling Web
sites often contain interactive content
or streaming video that can lead to network
congestion, slower connectivity for other
employees, and markedly reduced employee
productivity, says Websense.
"Recent legislation
allowing online horse betting in California
isn't something employers should take lightly,"
said Jennifer Kearns, a labor and employment
partner at Brobeck, Phleger & Harrison
LLP. "Companies that don't have policies
for managing workplace Internet activity
can face a multitude of problems, not the
least of which is lost employee productivity."
According to Websense,
demand for online betting got a major boost
when California Gov. Gray Davis signed a
bill earlier this year legalizing online
horse race betting. Since then, the number
of gambling Web sites have skyrocketed and
so has the likelihood that some of those
gamblers are sitting in the office cubicle
nearest you.
"Employers should
remain proactive in terms of setting clear
policies about Internet gambling in the
workplace," said Andy Meyer, vice president
of marketing for Websense, "Companies
can also enforce those policies with an
EIM product that automatically takes the
temptation away from employees."
Copyright 2004, Jupitermedia
All rights reserved.
Reprinted with permission from http://www.internet.com.